Sustainable tourism needs YOU! Read about Valentina Miozzo and start!

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Sustainable tourism longer than 2017, on each day. Valentina Miozzo’s interview about her experience to activate the positive action for the Planet.

Sustainable Tourism not only for 2017. The United Nations (UN) assembly has approved the adoption of 2017 as the International Year for awareness raising in our way by tourists. The resolution adopted on 4 December 2015 recognizes the importance of international tourism.

Sustainable tourism is the true way of living of Valentina Miozzo. Read it on her interview by Andrea Tronchin:

Turismo sostenibile Valentina Miozzo - I Love This Planet

Let’s begin

From your travel experience around the world what is the most complete definition of sustainable tourism?

According to the WTO (World Tourism Organization), sustainable tourism can be defined as the kind of tourism that “meets the needs of travellers and host regions while at the same time protecting and improving opportunities for the future.”

According to the AITR (Italian Tourism Responsible Association), responsible tourism is that “tourism implemented according to principles of social and economic justice and in full respect of the environment and cultures. It recognizes the centrality of the local host community and its right to be the protagonist in the sustainable and socially responsible tourism development of its territory. It works by promoting the positive interaction between the tourism industry, local communities and travellers. ”

I think it is really important to distinguish ecotourism from responsible and sustainable tourism 




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It is, therefore, a question of both responsible tourism and sustainable tourism; initially, the terms indicated two different aspects:

  • the first highlighted the environmental impact,
  • the second the cultural one, but today the terms are synonymous.

A trip, in order to be sustainable, must, therefore, take into account three aspects:

  1. the impact on the environment,
  2. culture
  3. and the local economy.

The rule of the three E can be considered valid:

  • Economy,

  • Ethics,

  • Environment

Often it tends to confuse responsible and sustainable tourism with ecotourism, but I think it is important to distinguish them, I wrote this article to explain the differences.

Open your mind travelling

During your travels have made you were part of the culture in the places, have you ever felt that sustainable tourism would be the ideal way to visit which places? Even better, is the classic tourism approach still valid to visit the places where you have been?

In my solitary trips I have often visited places where there were not any of the comforts we are used to; I came into contact with indigenous peoples who had had little contact with tourists and I was a guest of small villages who welcomed me. They were the most intense trips, in close contact with the local population, but required mental openness and spirit of adaptation.

It is important to point out that a sustainable tourism trip does not depend on your travel budget, you can travel sustainably even in eco-resorts with all the comforts.

What makes a sustainable journey is

  • the approach to different cultures,
  • the respect for the environment and
  • the sensitivity of understanding that you are guest and not just consumers.
Eric Didier - I Love This Planet

Eric Didier – I Love This Planet

To autonomously visit still authentic places and to get in touch with the local population you must get on tiptoe or enrol in sustainable tourism trips instead. They taking into account the environmental, cultural and economic impact.

What does it mean?

  • That you will not travel in numerous groups
  • that will be provided with local culture information
  • that will limit waste production,
  • that will involve local guides to contribute to the local economy,
  • that portion of the trip will go devolving to development projects

and many other attentions that will ensure that the journey brings you well-being not only to those who travel but also to those who are staying there.

The classic mass tourism approach, which cares only for economic tourist and not about of hosting destination, over time it would cause – as has been the case in many places – a cultural gap between tourists and the local population, which will tend to devalue their culture, the loss of ancient traditions and the destruction of nature.

So the answer is absolute yes!

Many times on a trip I hoped that traditional tourism never came to those places and I thought instead that sustainable tourism would be the only way to interact with these places: the local population would benefit from it, enhancing and at the same time preserving their own culture and land.

Finally, I have to say that the classic tourism approach is destructive in every place and that the principles of sustainable tourism should be assimilated to traditional tourism.



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7 things in the sustainable tourist backpack

The last question: lists the key words of sustainable tourism. Those values, those themes that sustainable tourism must never do without.


Those who travel with a responsible approach consider the trip as a moment of comparison with other cultures, an opportunity to learn and enrich their cultural baggage.

Open mind

Faced with cultures, uses and customs different than ours, the responsible tourist observes, elaborates on his opinion, even contrasting, but without judgment.

In an interaction with the local population, he is aware that he is there for them and they are not being there for him.


The responsible tourist is aware that his actions, though seemingly insignificant, produce an impact on the environment and to locals. Small gestures like

  • refusing a plastic envelope,
  • limiting the use of water bottles,
  • not changing towels every day,

makes difference.

These actions can also not lead to immediate and concrete change, but giving a good example can be an opportunity to make all person aware of a greater respect for the environment.


The responsible tourist asks what the consequences may be, even in the long term, of their actions.

For example, before you give a tip, you know what the right amount is, which should consider the average salary in that country to contribute to the local economy but without distorting it, creating significant differences between those who work in tourism and those who do other work.

Daria from Taskarmy, NL. - I Love This Planet

Daria from Taskarmy, NL. – I Love This Planet


Those who travel in a sustainable way make sure that the money spent on the trip goes to the benefit of the local population: for example,

  • it selects tourist facilities managed by the locals,
  • making sure that the local guides are adequately remunerated by the tour operator,
  • prefer to buy souvenirs craftsmen and markets.


The responsible traveller thinks of the well-being of future generations, limiting its environmental and cultural impact, and possibly contributing to development projects.


When travelling you are the guest. The responsible traveller differs from the others because he realizes that each destination is someone’s home.


• Valentina Miozzo •

Chi sono

Sustainable tourism for development

The intervention must be on the part of everyone, to act actively:

  • in promoting the theme among as many people as possible,
  • in spreading awareness of the great heritage of various civilizations and
  • to bring about a better appreciation of the values of different cultures, thus contributing to the strengthening of peace in the world
Sustainable Tourism - I Love This Planet - Statista image

Sustainable Tourism – I Love This Planet – Statista image

The behaviour of our economic system has brought the surface plastic from the bowels of the Earth to our seas. The problem can be stopped actively as discussed in the recent article “Stop Plastic Now!”

I do not believe in my thoughts. My fingers are knocking on the keyboard the phrases that I thought were bound only to science fiction movies. It is not: there are floating areas, rafts of waste that are concentrated under one centimetre from the surface of our seas… I get shivered as I write this lines. We must change it!


We must change our behaviours, especially from the community of those who can raise awareness, as incited in the article “Sustainable Future”. Designers have also activated and created the state of the plastic island.

The campaign to recognise a country-sized pile of trash as an official nation

Long John Silver's

It is clearly an Ads but the text demonstrates the sensitivity of both the producer and the group of creatives in leveraging sustainability.

….At Long John Silver’s, we believe that every guest and our planet deserve more.




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